Background

An environmental client needed to grow it’s monthly giving program.  In the past, it had relied solely on mail to implement the campaign. But recently, while the mail campaign was initially effective, the numbers indicated that fulfillment rates and pledge amounts were lower than projected.

They asked PIC for help.  Using the telephone as part of a monthly giving program is one of the most effective uses of the medium.  PIC is especially skilled in this type of campaign. The client’s return on investment was high because of the enhanced response rate, improved pledge fulfillment and higher pledge amounts.

Results

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Making this program especially strong is PIC ability to secure the monthly pledge on a credit card.  PIC percentage rate for Monthly Giving is 35-45.